In recent years, sorting has become widespread. And 87% of French people do it regularly, even if only 44% sort systematically. " Sorting is not an obligation "said Aurélie Martzel, Communications Director at Eco-Emballages, during the presentation of the campaign. but it's become a real citizen gesture. According to a survey conducted by the Harris Institute, when the French are asked what they do in terms of citizenship, the sorting of packaging arrives in No. 1, before the vote… even if the vote takes the first place when asked what it is important to do ".

But the bathroom is still a problem. Because when you look at the sorting figures a little more closely, the situation appears more mixed: according to a survey conducted in 2014, cosmetics and hygiene products packaging is among the least well sorted. Although they represent only 2 to 3% of all consumer product packaging, they have a major flaw: they are much more noticeable than food packaging. And they are often considered too important, voluminous, even useless… even if they often participate fully in the product itself.

Industry Talks to Consumers

It is this negative image of cosmetic packaging that the industry intends to …