What are the 25 most popular beauty brands in France sold on parapharmacy online stores? What are the most searched organic, makeup, slimming or sun care brands? What are the most active brands on social networks? 1001pharmacies.com presents the results of a survey conducted from March to the end of May 2014.
“Apart from statistics and results, this study also shows French people are keen on beauty and organic products on the Internet. It provides interesting indicators to better understand their expectations and needs, and to have a different vision of this market,” declared Cédric O’Neill and Sabine Safi, co-founders of 1001Pharmacies.com , the first web platform for pharmacies to sell their products and give some advice online.
The 5 most popular beauty brands
Nuxe (25 %), Vichy (25 %), Caudalie (20 %), La Roche Posay (20 %) and Bioderma (10 %): here is the top 5 of the most searched parapharmacy brands on the Internet. Together they account for 28 % of queries on the web.
Weleda, favourite organic brand
Far ahead of Melvita and Sanoflore , Weleda occupies the 1 st rank in the category of most popular organic brands amongst Internet users, with 7 % of searches.
Top 3 Makeup brands
On the podium of makeup cosmetics brands, La Roche Posay is ranked first with 8 %, followed by Revlon , 6 %, and Vitry , 4.5 %.
The hottest sun care products this summer
With an exposure of over 30 %, Soleil Noir represents the strongest brand in …
