Here are the 10 top beauty trends, based on their current popularity on Pinterest.

Next-level lashes

Brows are still big, but all eyes are on long, lush lashes and how to get them (searches for 'lashes' +152%)

Oil, beauty’s biggest overachiever

The unexpected beauty product for softer skin, smoother hair and shinier lips (saves for 'cleansing oil' +555%)

 50 shades of you

A wider range of skin tones are showing up in new shade-inclusive foundations (saves for 'complexion matching' +378%)

What about the bob?

Everyone with a lob or bob is taking it to extremes with longer locks and playful pixies (saves for 'long hair' and 'pixie' +130%)

Graphic (nail) design

Geometric and negative space manis are a fun way to flash some personality (searches for 'geometric nails' +83%)

Bright eyes

Neon underliner or inner shadow creates edgy, look-at-me eyes (searches for 'bright eyeshadow' +63%)

This is how we roll

From ice and derma, to jade and quartz, facial rollers are a beloved beauty tool (saves for 'derma roller' +345%)

All-in-one kits

Makeup aisles can be intimidating, so people are picking up curated kits and looking for tutorials to build their own (saves for 'makeup kit' +147%)

Lips love tints

A sheer or matte tint is the perfect starter lipstick – it’s affordable, easy to use and punches up the colour (saves for 'lip tint' +414%)

Wet and wild hair

Prepare to see a lot of super slicked-back styles and all kinds of curls – yep, even perms (saves for 'slicked back' and 'wavy' +166%)

Source
• Pinterest 100: The top trends to try in 2018 , Pinterest Blog, December 12, 2017