According to the American Society of Plastic Surgeons, more than 26.2 million non-invasive cosmetic procedures were performed in the United States in 2023. And to help consumers prepare their skin beforehand and maximize the effects afterwards, many brands are offering dedicated skincare products. Foresight agency The Benchmarking Company took a closer look at this new beauty segment.
The firm conducted a study on the aesthetic habits of American women and the products they use when undergoing cosmetic treatments.
The survey was carried out in December 2023 among a sample of 4330 women.
The Benchmarking Company asked respondents which areas of their bodies they dislike. These were, in order:
• Abdominal fat (67%)
• Wrinkles (66%)
• Overweight (55%)
• Yellowed teeth (51%)
• Cellulite (43%)
• Sagging breasts (42%)
• Stretch marks (41%)
• Pigmentation spots (40%)
To feel better, they resort to certain more or less invasive aesthetic procedures, such as:
• Salon hair removal (38%)
• Skin cleansing (12%)
• Teeth whitening (11%)
• Eyebrow tinting (9%)
• Eyelash tinting (8%)
• LED treatments (8%)
• Anti-wrinkle injections (8%)
More and more American women are interested in skincare products that help prolong the effects of these practices. Only 9% of American women currently use such products… but nearly 82% want to try them.
Those who have already taken the plunge are turning to brands such as:
• Alastin
• Bioelements
• Dermalogica
• Vichy
• Obagi
• PCA Skin
• Skinmedica
• SkinCeuticals
• Zo Skin Health
• Viktor Michael
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