The Canadian salon hair care market can be characterized by small, but steady growth, the dominance of leading multi-national companies, and stiff competition—not only among the large market-movers, but also the emerging independent brands making their presence notable in the industry. Kline reveals the big opportunities for small players on this market.
What are the leading drivers of the growth in 2015?
The market is driven by small, niche brands, such as Kevin.Murphy and AG Hair, which record double-digit growth due to their hair-specific product offerings, more "natural" products, and innovative packaging. These companies also emphasize the importance of education for stylists and connecting with customers through social media.
Men’s grooming shows a robust performance as well, particularly in the styling category, with glazes, pomades, and waxes gaining momentum. Small, lesser known independent players, such as Prairie Boys Supply, seek opportunities in the developing market for men’s barbering and grooming.
What are the most important recent launches?
Olaplex entered the professional hair care space with phenomenal success, spurring growth for the overall market in the past year by more than one percentage point. The brand has created a new category of products—bond multipliers—and has been welcomed by salons that are able to offer their consumers treatments for damaged, colour-treated hair.
What about findings from Kline's research?
The Canadian salon hair care market has an appealing dynamic where it reflects the vastly differing economic, cultural, and weather climates. Cultural differences are particularly noted in consumer behaviour in Quebec versus the rest of the …
