In a future where the line between human and technological device blurs, water becomes a protected resource, energy concerns ring true and natural ingredients take centre stage, beauty brands must innovate to stay relevant.
Jane Henderson, Global President of Beauty and Personal Care Division at Mintel, said:
'We are living in exciting times with revolutionary advancements in technology, brand partnerships and product development. However, we think the coming years will bring stark contrasts in personal technology and natural ingredients that will drive beauty innovation over the next decade. Already, beauty manufacturers are working on new generations of beauty products that will satisfy consumers' needs for speed and efficacy.'

Augmented human

The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
Vivienne Rudd, Director of Insight, Beauty and Personal Care at Mintel, said:
'As consumers become increasingly familiar with using technology to track their health and well-being, they are looking for beauty brands to offer products and devices that boast similar functionality. New product development in augmented reality is providing the next step in virtual mirrors and real-time visualisation of the effects of beauty products on the …