The digital revolution is underway. At a time when the general public wants to live experiences when buying a consumer good, artificial intelligence can help manufacturers design new scenographies (both in stores and on the Internet). And according to the latest survey conducted by the research firm Capegemini, respondents are not reluctant to use new technologies.
The survey was conducted between July and August 2022. A sample of 8,000 people was selected.
Before getting to the heart of the matter, Capgemini distinguished between immersive experiences (which are experienced using augmented reality tools) and the Metaverse (a digital environment that runs parallel to the physical world and is used to combine digital experiences online. It does not necessarily require an augmented reality tool).
In general, the panelists believe that immersive experiences can be interesting during the prospecting process (49%), during the purchase act (58%) and in the after-sales service (49%).
Moreover, 73% of respondents indicate that an enhanced and digitalized shopping journey can really make a difference in physical retail.
Focus on the Metaverse
This digital world where anything seems possible intrigues the masses. 93% of those surveyed say they are curious to know what it’s really all about. Some are waiting for their family and friends to be there before trying it out.
Only 4% of respondents are skeptical about the usefulness of the Metaverse.
“Zs and Millennials are early adopters compared to older generations,” Capgemini adds.
For them, the main purpose of this space is to exchange with their loved ones (43%).
“Beyond social and …
