While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several French Chambers of Commerce and Industry (CCI), highlights the grievances of the French towards industry players.
A sample of 1,005 people was selected for this study. Interviews were conducted between January 3 and 4.
The economy is a subject of concern for the French, both nationally (72%) and worldwide (72%).
This has a negative impact on the morale of 57% of those surveyed.
The role of companies
According to the French, the issues on which French companies should be more involved are:
• Consumer purchasing power (55%)
• Local production and short supply chains (41%)
• “Made in France” (39%)
• Ecological transition (26%)
Panellists believe that the actions of manufacturers can have a positive impact on local production and “Made in France” (71%). On the other hand, only 44% believe that companies can help improve consumer purchasing power.
The importance of CSR
For the citizens of this country, CSR is an essential component. More than ever, companies need to become local social players.
Panelists are particularly attentive to:
• Inclusion of all publics in hiring (disabled, senior citizens, long-term unemployed, etc.)
• Recycling of goods produced
• Relocation of activities
• Decarbonization of operations and manufacturing processes
• The reparability of goods put on the market
However, respondents feel that these points are not taken …
