It is included in the list of cosmetic products targeted by the RAPEX system (European Hazardous Products Information Exchange System) on 1 November 2013. This colouring of the L'Oréal brand has caused more than 120 cases of adverse reactions: broken hair, irritations… It has been banned from marketing by health authorities and withdrawn from the market. Be careful if you still have a copy at home!
Adverse effects of L'Oréal's Inoa Ultra Blond colourant had already been reported by 60 Million Consumers early September. Theoretically reserved for professionals, this product could however be accessible to individuals and the website of the Institut National de la Consommation cited the case of a hairdresser who had used it on herself.
The product has therefore been reported by France to the European Commission and the information transmitted to all EU countries. through the RAPEX system This is intended to relay all national measures taken in the event of serious and immediate danger that a product presents to the health and safety of consumers.
Inoa Ultra Blond (Hair coloring)
Brand L'Oréal: L'Oréal
Barcode : 3474630470309 Batch number : 052965894
Country of origin France
Country of alert France
Danger The chemical composition of this product may cause hair breakage and skin irritation. 94 cases of broken hair and 30 cases of various skin effects (skin discomfort or scalp irritation) have been reported.
Measures taken Prohibition of marketing of the product, accompanied by all appropriate measures. Withdrawal of the product from the market.
The brand L'Oréal, on its website recognizes that it has" observed some quality problems in some Ultra Blond formula products ", and" noted the presence of small impurities in some lots ". She claims to have" made a voluntary decision to suspend the distribution and sale of this product ".