Bold mascaras that initiate a new trend, eyelash styling; eyebrow kits more and more expert… It is not forbidden to have fun or on the contrary to take yourself very seriously when you make up! These two cosmetic trends will coexist in 2015. Sometimes playful, sometimes professional, eyelash and eyebrow make-up is more than ever in the spotlight.
Manga doll eyelashes or… distinguished volume
Agglomerate"wick to wick", stylize, structure, create a manga doll look, Twiggy style (famous model of the 1960s who drew his eyelashes on the skin) or punky… here are in any case mascaras that decoiffent and can achieve very special effects! L'Oréal Paris thus proposes a formula that voluntarily makes packages and desacralizes mascara, which in itself is a challenge, because for this darling of our make-up, surprises remain rare ! The texturizing formula and the bright yellow comb brush with conical shape and spaced teeth allow to load the lashes to the extreme (Mascara Miss Manga Punky 14,90 €, from January 2015).
Wiser, Sensational Volume Lashes fan effect from Gemey-Maybelline (exclusively in black, 9.50 €, from December) opens the way to a new volume, neat and elegant (hear lashes sheathed and elongated, but well separated). The lashes are assumed but not"manufactured". Precise and mastered, the volume is sculpted with finesse, without coarse artifice. This is what the brand calls"volume edgy (avant-garde)". This is possible thanks to a soft elastomer fan brush, equipped with 6 spikes of different sizes, which grips the slightest lash, and a fluid formula, lightened in waxes.
With Blinc (new American brand distributed at Marionnaud), lashes become… tubular! The brand proposes, indeed, a mascara conditioned in tube which wraps well and well the eyelashes of micro-tubes ! The formula is water-resistant but… requires no makeup remover! It withdraws to the water with a light pressure of the fingers which will make slide the tubes without effort and without leaving residues. Blinc uses a humorous tone, writing on the packaging"Stop painting your lashes, put them in tubes", and calls his formula"lifeproof", which means it resists life! Nothing less… (Amplified Mascara, 24,90 €).
The brow styling
Eyebrow styling is a must for eye make-up. It gives it a modern look. Here again, the mania brush is rampant this winter! Better than pencil, eyebrow mascara gives a more diffuse and natural result. It combes, densifies and disciplines small ears, while giving strength and presence to the eye. After perfumery, mass distribution now offers this gesture to the greatest number.
The most interesting innovations combine mini brush and formula enriched with fibres (Brow Artist Plumper L'Oréal Paris, 12.30 €, 3 shades, from transparent to dark chestnut), brush whose tip ends with a sphere to better measure and distribute the material (Brow Drama Gemey-Maybelline, 9 €, 3 shades), or eyebrow foam (Eyebrow Mousse, Mousse Sourcils de Blinc, 23.90 €, at Marionnaud).
We can also mention the first 2-in-1 eyeliner gel for eyes and eyebrows (Smoky 2-in-1 Gel Liner Eyes and Brows The Body Shop, 12 €).
Even more pointed, Gemey-Maybelline's double pen tip, lead and powder (Brow Satin, 9.50 €, 2 shades, in January) makes it possible to redraw and unify sparse eyebrows.
But the most complete program is the Brow Artist Genius Kit from L'Oréal Paris (the brand definitely believes in eyebrow make-up!), 15.40 €, 2 shades, starting in January. Pigmented wax, tinted powder, mini tweezers, beveled brush and spiral brush, this mini"brow bar" contains everything you need to sculpt custom eyebrows.
Ariane Le Febvre
