More than just perfumes, these new soothing fragrances call on neuroscience to demonstrate their power. Sure, they smell delicious, but they also enhance well-being and transform the way we feel. If we’ve known for a long time that fragrances arouse emotions, it’s even better when this is proven by very serious studies!
Fragrance is entering a new era.
While the link between fragrance and emotion has long been suspected, it is now scientifically documented, quantified and proven. This opens up new ways of formulating, composing, creating and caring for oneself.
Following in the footsteps of Roger&Gallet, one of the first to call on neuroscience to justify its “eau parfumée bienfaisante” label (latest creations : the three beneficial “sport” editions Jean-Marie Farina, Vetyver and Cédrat, 100 ml, €39.90, created with illustrator Virginie Morgand to help keep calm in pre-Olympic Paris), it’s the turn of Charlotte Tilbury, Amoi, Infiniment Coty Paris and Hema to offer fragrances with powers demonstrated by neuroscience.
When neuroscience meets perfumery
Amoi is one of the first French brands to offer wellness fragrances with neuroscience-proven efficacy.
An extremely thorough and rigorous neuroscientific evaluation is carried out by a leading independent laboratory (MyBrainTechnologies), after the perfumers have created the fragrance, to provide and certify concrete proof (neurological evaluations) of the emotion-boosting effect of each fragrance.
It’s hard to explain, but when you breathe in one of the four fragrances (Sea, Sun & Smiles for joy, L’Appel du Bleu for relaxation, Coup de Boost for energy, L’Appel du Flow for …
