The third annual consumer choice awards: #beauty20 took place on 29th of April in London, after 2014 event in New York and 2013 – Paris. The celebration took place during the innoCos Digital event where beauty executives heard keynote speeches given by Hanna Ben-Shabat, Partner, A.T.Kearney, Marco Roncaglio, Sr. Director of Online Marketing & CRM, Philips Consumer Lifestyle & Nick Bamber, head of partnership marketing, strategy, sales & innovation, ASDA.
InnoCos Digital and #Beauty20 awards Press release
The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media.
The innoCos team selected 10 of the most popular digital marketing platforms as categories of the awards and over 250 award entries were received. With much deliberation and critical review, our team of judges selected the top five brands from each of the 10 categories.
After collecting the results, we gave consumers a month to vote for their favourite beauty brand online. Over 8.000 votes were received and below are the results with the winners:
Best Twitter: Benefit UK
Top five brands on Twitter:
Benefit UK
It Cosmetics
MAC Cosmetics
OPI Products
Simple Skin
Best Facebook: Burt’s Bees
Top five brands on Facebook:
Bee Nature Cosmetic
Burt’s Bees UK
Butter London
OPI Products
La Mer
Best Pinterest: OPI Products
Top five brands on Pinterest:
Bobbi Brown
Fresh
L’Oreal
OPI Products
Rituals
Best Instagram: Benefit Cosmetics
Top five brands on Instagram:
Benefit Cosmetics
Caudalie
Ellis Faas
Illamasqua
Make Up For Ever
Best App: L’Oreal Makeup Genius
Top five brands on Best App:
Clarins
L’Oreal Makeup Genius
Mary Kay
OPI
Sephora …
