In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

The packaging supplier has just announced its collaboration with perfume brand Beach House. TNT Group has been commissioned to produce the cap for the Noyz perfume bottle. The specificity of the cap lies in the use of a new material: limex.

Terracotta Le Teint Glow by Guerlain is a new fluid foundation that combines make-up and skincare. What makes it unique? Its long-lasting, transfer-free formula, made with 95% natural ingredients, spreads radiance both inside and outside the skin.

On 7 January 2025, Brazil notified a draft Resolution designed to update the list of substances banned for use in personal hygiene products, cosmetics and perfumes. A 60-day consultation was opened.

On 6 January 2025, Anses, which is now responsible for assessing cosmetic substances and cosmetovigilance in France, announced that it was postponing publication of its work programme for 2025, as it did not currently know what resources it would have available for the year.