Their skin moisturization is a major cosmetic concern for the consumers, the world over. For the industry, it is not only an important source of revenues; it is also a sector that is undergoing a radical change, especially due to the influence of Asian markets. There, rituals, habits, products are very peculiar, and vastly different from those known in Europe. Beware: new wave in progress. Asian habits on moisturization are arriving here!
The 12 th Scientific and Technical Exchanges Conferences, organized by the French association Cosmed were held in Montpellier (Southeastern France) on 12 October 2012. The first speaker, David Durand, the Marketing and Strategic Affairs Director in Bioderma, reviewed the state of the market of moisturizing cosmetics.
Moisturization: good for skins, good for revenues
Cares claimed to be moisturizers come for two-thirds of the cosmetics (face and body) sold in the world.
No brand worthy of the name is without full programmes in this area: for instance, David Durand has identified 213 different references for Avon, 197 for the Beiersdorf group, 191 for L’Oreal, 124 for Shiseido, 88 for L’Occitane …
However, the market is still like a patchwork.
"Old Europe" stays stubborn on its habits, and puts anti-ageing concerns at the top of the list … and of the brands' revenues. For instance, British pounds 428 million in Great Britain in 2010 (292.9 million for cleansers, 121 million for moisturizers); euros 508.8 million in Spain this same year (104.8 million for moisturizers); 480.1 in Italy (269.4 for moisturizers); 855 in France, where moisturizers are second with 765 million …
Change of scenery (and references) in Asia. There, moisturization is the …
