Tuesday, August 24, 2021Consumers

The e-consumer of tomorrow

Le e-consommateur de demain

The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and consumers have very specific expectations. The communication agency Wunderman Thomson has listed the essential points to keep in mind to seduce the e-buyer of 2021.

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To carry out its report, Wunderman Thomson called on the research firm Censuswide. 28,426 citizens from 17 different countries, shopping online at least once a month, were surveyed between March 26 2021 and April 14 2021. Several lessons can be drawn from this study.

An explosion of e-commerce
The report concludes that 73% of respondents expect to do more shopping on the Internet in the future. The pandemic has a lot to do with this, as 60% of them say they feel safer at home than outside and 41% even admit to feeling a real sense of fear when leaving their home.

Desires that are not yet fulfilled
73% of respondents agree that they are not fully satisfied with their online experience.
Another important issue is delivery time. 30% of respondents expect their package within 24 hours.
Consumers also want “digital” innovations from brands. For example, 59% of U.S. respondents are excited to shop at Amazon’s new queue-free store.

Opportunities on social networks
Selling on Facebook and Instagram is still a bit on the fringe, but these platforms should not be overlooked.
44% of the panel confided that they have already purchased products on social networks and 55% intend to …

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