It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On the beauty front, the platform predicts increasingly colorful looks and hairstyles for 2024.
While Pinterest may not be a forecasting agency, the network does boast 482 million users. It’s thanks to the study of browsing data that it can learn about emerging trends.
Blue beauty
“Azure-blue makeup gets a makeover. In 2024, Gen Z and Millennials will be putting on the blue in homage to the 60s.”
Searches on the keywords “original blue nails” or “look with turquoise make-up” have increased considerably.
Head to glow
“Skincare is set to make its mark in 2024. Boomers and Gen Z are gearing up for a makeover with luxury lotions and at-home skincare.”
Internet users are looking to create spa-like protocols at home. And this applies to both face and body.
Make it big
“Have you always dreamed of silky, voluminous curls? Dare to perm… and accessorize! It’s time to take the plunge.”
No more flat hair, we want volume. Consumers want tips on how to curl their hair… and how to make sure their hairstyle lasts all evening!
Hot metals
While gold has reigned for years, silver is taking its revenge. Nails, for example, are adorned with metallic-finish manicures.
