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Wednesday, January 17, 2024Consumers

Are cosmetics brands "cool" for Gen Z?

Les marques cosmétiques sont-elles "cool" pour la Gen Z ?

The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the coolest brands in their eyes (across all sectors). A big disappointment for the beauty sector. Only a few names appear in the ranking.

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The 34768 teenagers (aged 13 to 17) interviewed by YPulse are tough on business.
According to them, the most “fashionable” brands are not part of the beauty industry.
In the U.S. ranking, we find Fenty Beauty in 14th place and e.l.f. in 21st.
In Europe, the results are worse. No cosmetics brand is among the 25 names listed…

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