“Although the country is still going through the economic crisis, public morale is good,” explains Attest. “Consumers estimate they will spend a minimum of £100-200 on Black Friday 2023 (versus £50-100 last year). London will be the place where residents spend the most money (300 pounds).”
Britons will treat themselves to high-tech items (47.9%), clothing (45.9%) and cosmetics (31%).
On the other hand, 16.1% of the population do not intend to take advantage of Black Friday promotions, so as not to give in to the siren calls of over-consumption.

According to Attest, Black Friday 2023 should see the return of the general public to the stores. After buying massively online (due to the health situation), shoppers are determined to shop in-store. Gen Z, for its part, intends to shop online. They will only shop in-store when retailers offer a customer experience worthy of the name.

Black Friday, a blessed day?

For some years now, many consumers and brands have been denouncing the highly mercantile nature of this weekend of super deals. “This year, the opinions of the general public have changed. More than 50% think that this day is ideal for bargains. What’s more, Black Friday is seen as the …