Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commercial strategies of industries, including cosmetics. 2021 is therefore no exception to the tradition of the forecasting firm, which has just published its report on the major trends to come.
“The coronavirus pandemic has affected us all, and we have acclimatized. New habits have accelerated, and so has our behaviour,” introduces Euromonitor.
An urge to rebuild
Consumers are demanding that businesses are no longer just profit-driven, but that they contribute to a well-functioning society.
The pandemic has thus highlighted the need to ensure the health and protection of all.
Consumers want manufacturers to ensure the health and well-being of their workforce while helping local communities,“ says Euromonitor. “However, the surge in social initiatives will not overshadow environmental awareness. Citizens are looking for brands that contribute to a cleaner, healthier, more resilient and fairer world.” In fact, 69% of professionals expect the public to be more concerned about sustainable development than they were before the coronavirus.
Let’s face it, a company worthy of the name must be committed. No more navel-gazing and profit, it’s time to take responsibility…
A need for convenience
With the many restrictions induced by the pandemic, consumers need more flexibility than ever to make their purchases.
The health crisis has strained supply chains, overwhelmed customer services and caused delivery delays. The challenge ahead for all manufacturers is to offer services that are fluid, convenient and comparable to …
