As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified approach to health (human, animal and environmental), which has become essential for the general public. The results were presented during a webinar broadcast on June 6, 2023.
To carry out this study, 2017 people, representative of the French population (aged 18 and over) were surveyed online between March 13 and 22, 2023.
The world is in crisis, and consumers are aware of it. 60% say they are worried about the state of the planet, and that action is urgently needed. They are even concerned about the impact of the environment on their health (78%).
They fear that the products they buy will have a negative effect on them (51%) or on nature (49%).
Fears about health and environmental balance are also driving forces behind the general public’s desire to change their daily habits.
Consumers expect brands to be more transparent about the impact of products on their health (80%) and on the planet (76%).
And these questions have a major influence on purchasing decisions. 64% of French people will not buy a cosmetic product if they have any doubts. Certain categories of skincare, such as perfumes, raise a lot of questions among the general public. 63% of those surveyed wonder whether fragrances have an effect on their health.
Animal welfare is also an important issue for the French.
This is illustrated by a reduction in meat and …
