Euromonitor has identified several key trends for the coming months.

Being in good health
“Burning the candle at both ends” is a state of mind that has gone out of fashion. On the contrary, consumers want to take care of themselves over the long term. A new vision of ageing is emerging. Consumers don’t just want to live longer, they want to feel better for longer. And a majority of consumers believe they will be in better health in the coming years than they are today. Households expect preventive products and solutions that target specific needs. “Brands can meet this demand with innovations that promote optimal well-being at every stage of life,” says Euromonitor.

Caution and prudence
In these inflationary times, households are watching their spending. Today, 72% of the general public say they are concerned about rising prices. When users make a purchase, it’s to acquire a product of proven value and effectiveness. These decisions are strategic and intentional. In fact, the majority of consumers have done extensive research on products or services and only 18% said they often shop on impulse. “Quality, functionality, convenience and price are all factors that influence customers,” adds Euromonitor. “This is particularly true …