Summer 2022 special
Tuesday, February 2, 2021Consumers

The "maskne" phenomenon in South Korea

Le phénomène “maskné” en Corée du Sud

Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Senior Beauty and Personal Care Analyst at Mintel, focused on South Korea’s maskne boom and the solutions offered by beauty professionals.

Reading time
~ 3 minutes

Before getting to the heart of the matter, Hwa Jun Lee spoke about the impact of Covid-19 on the care routines of Korean women.
The health crisis has led 36% of Korean women to keep their hair natural and 23% to wear less makeup.
And although cosmetics are an integral part of their lifestyle, 27% of them say they are spending less money on beauty products.

In the face of the pandemic, Koreans have also adopted some new habits:
• Wearing masks (78%)
• Frequent hand disinfection (77%)
• Social distancing (70%) “If you wear a face mask, excessive moisture/ perspiration around the mouth and nose can contribute to skin problems such as acne called maskne, or cause discomfort, irritation and redness,” comments Hwa Jun Lee. ”Consumers today are looking for cosmetics and tips to help them improve the condition of their skin.”

Top of the anti-masked actives ingredients

Treatments for acne/sensitive skin were once quite rare on the market.
Today, they have grown by 20% and consumer demand is ever increasing.
Every trend has its star ingredients, and anti-masknea cosmetics are no exception.

“Ceramides are a form of lipid essential for maintaining the normal skin barrier. They …

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