Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a list of the three “beauty” trends that have caught its attention recently.
Make-up and confidence
“A new trend has emerged on TikTok, highlighting the power of make-up to influence self-image. This trend follows in the footsteps of ‘nail theory’ and ‘hair theory’, which assert that the way your hair is styled or the color of your nails can completely change your appearance and how you are perceived by others,” explains the firm.
Internet users like to reproduce natural, gothic, busy or grunge looks to reveal themselves in a different way.
“These staged looks, which are very popular on Tiktok, allow Gen Z to express and experiment with the various facets of their personality, with a clear conscience. Make-up then becomes the mask of their emancipating avatar.”
Perfect hair
Tired of those hazardous haircuts at the hairdresser’s? A new filter has just appeared on TikTok… and it has the power (according to a clever calculation of proportion) to tell whether our face was made for long or short hair.
“In the same quest for aesthetic perfection around hair, a new trend is emerging on the social network: cosmetic surgery. Although hair implantation techniques have been around for many years, the emphasis is now on redefining the hairline to achieve a more harmonious face. …
