Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity with customers… and ultimately, generate sales. Data analytics platform Kolsquare has compiled a ranking of the cosmetics brands most mentioned by influencers on Instagram.
To produce this top, Kolsquare evaluated the publications of 329,240 content creators and looked at which beauty brands were tagged the most. This study was carried out throughout 2023.
Here are the rankings by category.
Make-up
• Nyx Cosmetics
• Charlotte Tilbury
• Fenty Beauty
• Maybelline
• Huda Beauty
• Rare Beauty
• Mac Cosmetics
• Benefit Cosmetics France
• Kiko Milano
• Rosegold Paris
Skincare
• Cellublue
• Pin Up Secret
• Yves Rocher
• Caudalie
• Typology
• Ay’V France
• Clarins
• Musc intime
• L’Occitane
• Wild
Hair care
• ghd
• Maybe Paris
• L’Oréal
• Kerastase
• Gisou by Negin Mirsalehi
• Royal Extension
• Myriam K Paris
• Redken France
• Les Secrets de Loly
• Saint Algue
Perfume
• Paco Rabanne
• Adopt Parfums
• El Nabil
• Mugler
• Diptyque
• Puig (Nina Ricci…)
• Panier Des Sens
• LVMH Fragrance
• Kilian Paris
• Puig
