The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trends & Innovations Conference held in London on September 28, 2022, a panel of experts spoke about the inevitable transformations (in their opinion) that concern the beauty world.
In B2B events and meetings, this type of exercise is traditionally reserved for forecasting firms. A logical choice since they are at the heart of trends.
This time, the organizers of the Beauty Trends & Innovations Conference gave the floor to Julia Misk Redmond (Head of Omnichannel Marketing, Wella Company), Grace Vernon (Global Cultural Insight & Trend Lead, Walgreens Boots Alliance & The No7 Beauty Co), Sophie Bishton (former Global Marketing Director, Percy & Reed) and Fraser Fergie (Director of Product Development, This Works).
So these industry professionals reviewed the trends that brands can no longer ignore to stay in tune with their customers.
Beauty Tech
According to the experts, new technologies are taking center stage in contemporary cosmetics. Metaverse, connected beauty tools, virtual trial applications… so many means made available to the general public to make the world of skincare increasingly fun.
This also allows many people to test products from home and place orders in the process.
Demonstrating Value
In these inflationary times, money is the lifeblood of the business. But before discounting and offering great prices, the panel explains that it’s important to create effective products.
“Today, consumers’ wallets are being squeezed. They can’t afford to buy …
