On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American consumers.
To produce this ranking, Cosmetify sifted through various data: Google searches, popularity on social networks, post engagement rates.
Results
The most desirable brands are Rare Beauty, Charlotte Tilbury and Kiko Milano.
Huda Beauty becomes the most followed cosmetics company on Instagram. But Sol de Janeiro is the most mentioned on this platform.
Others are making inroads on social networks and winning the hearts of consumers. These include Bubble Skincare, Byoma and Qure Skincare.
Finally, Cosmetify has compiled a list of consumers’ favorite retailers.
They include Sephora, Beauty Bay, Ulta and Nykaa.
