What if the boundary between the real and the fictional was becoming ever thinner? Many young consumers are seduced by the aesthetics inspired by imaginary creatures.
According to Fashion Snoops, Gen Z is taking refuge in this fairytale aesthetic trend to escape the prevailing gloom. “Night Creature is intended as a playful means of escape, thanks to bright colors, surreal graphics, distorted textures, sculptural shapes and proportions.”
With an eccentric juxtaposition of sequins, Night Creature blends glam, grunge and fantasy.

Also according to the forward-looking firm, “generative AI combined with the rise of psychedelic products is driving a new wave of trippy design that blurs the boundaries between reality and imagination.”
This trend is beginning to take hold in several sectors (fashion, make-up, literature) and is becoming increasingly popular on social networks, notably TikTok.