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The 2025 edition of Paris Packaging Week!
Thursday, June 1, 2023Focus on French Launches

Creative blushes

Des blushs très créatifs

Tinted cream blush, reactive pH, cushion tip, marble texture, 2 in 1… there’s no doubt about it, blush is the star of make-up this spring!

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~ 4 minutes

One of spring’s most original blushes is by Tarte (Amazonian Clay Skintuitive Blush Energy, Fard à Joues, €28 or €35), whose “skintuitive” formula with reactive pH and mineral pigments is designed to adapt to everyone’s skin. That’s why it’s only available in a universal shade that looks very pink in its case, but can be customized to suit each skin tone once applied.
The American brand also brings together all the 2023 blush trends, offering both liquid blushes with a cushion tip (Blush Tape Liquid Blush, €36), and contouring tools for sculpting volumes and chiseling features (Shape Tape Sculpt Tape, Blush Contour teinte Cool Bronze, €36).
Here again, no brush or sponge is needed: the precision applicator, as soft as a cushion, applies the hue right where protrusions and prominences need it. Cheek hollows, sides of the forehead, temples and jawline… refining and defining them becomes child’s play!

Other up-to-the-minute products include new bronzer & blush powder palettes, such as those from Benefit (Duo Blush et Poudre Bronzante, €28.50, four harmonies) or Guerlain, which accompanies its best-selling N°03 terracotta shade with two shades of coral and pink blush in a formula with 96% natural-origin ingredients (Terracotta Flower Blossom, …

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