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Thursday, September 30, 2021Focus on French Launches

Exfoliating shampoo

Le shampoing exfoliant

Although scalp scrubs already existed, they added an extra gesture and for this reason remained rather confidential. The exfoliating shampoo, on the other hand, is more in line with our habits and our daily life. This makes it much more indispensable and easy to use. What’s important to remember? Shampoo is increasingly taking scalp massage into account…

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Their grains are imperceptible or very comfortable, not the kind to scratch the scalp (which could overexcite the sebaceous glands), their purpose is rather to stimulate microcirculation, bring a bonus of purification and detoxification. They rid the scalp and hair of pollution particles, excess sebum and dead cells. All this with vegan formulas containing at least 90% of ingredients of natural origin with responsible sourcing and eco-designed packaging.

This is the case with Aveda’s Invati Advanced Exfoliating Shampoo (200 ml, €34), which has the good idea of existing in two textures, just like the facial (Light for fine hair with normal to oily scalp, or Rich for normal to thick hair, with normal to dry scalp, both reducing hair loss).
With Ayurvedic herbs including certified organic ginseng and turmeric that help invigorate the scalp when massaged and certified organic amla that thickens hair from roots to ends, both micellar shampoos protect hair from breakage while shampooing. Cleansing agents derived from babassu gently purify hair and scalp.

To each type of hair and scalp its own cleansing scrub!

Briogeo launches a Micro-Exfoliating Hair Shampoo with charcoal and coconut oil (226 ml, €47 or 59 ml, €12). This creamy shampoo …

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