From the most imperceptible to the most covering, a common denominator unites the new foundations or tinted creams: the lasting power! With heat and masks, water and perspiration resistant, non-transferring formulas are becoming more and more common this summer as well as in the fall.
Whether it’s Guerlain’s latest foundation that hides all flaws (L’Essentiel Fond de Teint Haute Perfection Tenue 24H, 30 ml, €55), Fenty Beauty’s new airy, zero-matter creation (Eaze Drop Blurring Skin Tint, 32 ml, €29.90, 25 shades), well-covering sticks from Huda Beauty (Faux Filter Skin Finish Fond de Teint Stick Couvrance Modulable, 12.5 g, or Faux Filter Luminous Matte, Fond de teint couvrance idéale, 35 ml, €40 each, 39 shades), or Good Apple Baume de Teint Perfecteur de Peau from KVD, a creamy balm, a real “Tipp Ex du teint” (€37), a common point: long-lasting.
This is even more the case when the foundations claim matifying properties, like Phyto-Teint Ultra Eclat, Long-Lasting Oil-Free Foundation by Sisley (30 ml, €71), the Super Matte, Matifying & Pore Reducing Foundation by Yves Rocher (30 ml, €18.90), the Matte Sensation Foundation by SO’BiO étic® (30 ml, €14.90, four shades), or the Corrective Foundation SPF 15 with activated charcoal by Korres (30 ml, €26, four shades), dedicated to oily or acne-prone skin. Its innovative “mousse-to-powder” texture and formula enriched with salicylic acid, activated charcoal complex and pomegranate extract, instantly reduce the appearance of imperfections and pores while reducing skin shine.
The same characteristics, high coverage and professional hold, are found in the compact version (Compact Foundation Corrector with activated charcoal SPF 20, 12 g, €24, three shades).
Long wear is no longer associated with “camouflage” coverage
That was a bit the case until recently, but now, the exercise of the complexion that doesn’t stumble is combined with the lightest tinted fluids or creams and the most “breathable” textures, like GloWish by Huda Beauty Multidew Waterproof Tinted Fluid (40 ml, €37, 13 shades), which sublimates without masking, Laura Mercier Tinted Moisturizing Cream SPF 20 (50 ml, €49, 20 shades), halfway between makeup and skincare, or Watertone, Refreshing Perfecting Foundation by Make Up For Ever (40 ml, €39,90, 23 shades, at Sephora), a no-transfer formula that contains 78% water and 94% ingredients of natural origin, while offering a natural fresh finish.
That is, “that stands up to life”! This term, very accurate, is used by Clarins for Everlasting Teint Mat Haute Tenue & Hydratation (30 ml, €45, 35 shades) which promises a flawless complexion for 24 hours.
Withstanding all tests is also the advantage of Maybelline New York’s Superstay Active Wear 30h Foundation (30ml, €13.90, 16 shades), or L’Oréal Paris’ Infaillible 24h Fresh Wear Long-Lasting Powder Foundation (€17.90, eight shades), an ultra-pigmented but non-drying compact formula that women in a hurry will love because it allows them to get a flawless complexion in a minute!
At the beginning of the new school year, 24-hour wear will still be the rule, as shown by the latest creations from Yves Rocher (Zéro Défaut Tenue & Hydratation 24H Foundation, 30 ml, €26.90, 30 shades), or Lancôme (Teint Idole Ultra Wear All Over Concealer, 13.5 ml, €29, 16 shades).
This multi-purpose concealer can be used both as a concealer and as an all over concealer, thanks in particular to a high-precision, ultra-flexible applicator that has a precise tip for targeted concealment (such as dark circles), as well as a wide surface for application over the entire face. It combines all the latest foundation trends: ideal coverage, natural-looking results, airy texture and ultra-long wear.