As we know, the eyebrow is no longer a detail and the trend is crescendo. In summer, to avoid having to rework it completely on holiday, a certain number of brands opt for inks, tatoo effects, smudge-resistant and without transfer, or even eyebrow dyes to be made at home. Practical because you no longer have to go through the institute box…
Brow makeup is getting increasingly long-lasting.
There were already a few longwear creations:
• Tattoo Brow Ink Pen by Maybelline New York (€12.90, two shades) for dyed brows that last three days,
• DiorShow All Day Brow Ink by Dior (€30, three shades),
• Ka-Brow waterproof Cream-Gel Eyebrow Colour by Benefit Cosmetics (€28.50, six shades)…
Lancôme’s new Brôw Densify Powder-To-Cream also offers long-lasting results (€25.40, 16 shades, including a real cheeky pink colour – another niche micro-trend). This exclusive transfer-free, ultra-resistant powder formula turns into cream when it comes in contact with the skin.
Talika went even farther with Brow Tintation, semi-permanent dye (€25.90 for a 4.2 ml bottle, up to seven uses on both brows), the first non-oxidative, DIY brow dye to last up to three weeks! Composed of 80% natural ingredients, including a jagua extract (usually used by Amazonian tribes for long-lasting tattoos), its universal shade suits all brow colours: only the time to leave it on varies (from 30 minutes to 1 hour). Thanks to a patented electrostatic bond (a non-chemical reaction involving positively-charged, tone-on-tone dyes, whereas brows naturally carry a negative charge), the dyes get securely fixed around the brow fibre through ion affinity, without any tingling sensation or having to mix products for the application. They create a natural, adjustable, reversible effect. The darkened brows look denser, while remaining visible without any makeup, for an intense look at all times.