Born in the USA, Blur (blur means blur in English and, by extension, blur, blur) are these dense, silicone creams that smooth (the marks also say"resurface") the skin's surface, reducing small imperfections (dilated pores, fine lines, shine…) and evening the complexion, as if a layer had been placed on the face. " Blur technology uses light-emitting agents, light-emitting nacres and silicone elastomers for optically smoothing the skin surface and filling relief defects "Elisabeth Bouhadana, International Director of Scientific Communication at L'Oréal Paris, explains. Halfway between skincare and make-up (the two segments are more and more intertwined), this American fashion is now spreading to France. Since September, you can find Blur in perfumeries (Lancôme, Visionnaire 1 Minute Blur, instant smoothing perfector, 30 ml, 55,90 €) and in supermarkets (Garnier, Lisseur Optique 5 sec., 30 ml, 11,20 €).

This is a trend strongly invested by the L'Oréal group, even if the first brand to have launched a Blur (without naming it so) was Clarins in 2006 with Lisse Minute Base Comblante (15 ml, 27.40 €), nicknamed by women "la pâte à rides"…

The 2014 Blur

The novelty is that Blur are more and more specified and next year, we will find Blur"care" …