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The 2025 edition of Paris Packaging Week!
Thursday, January 21, 2016Focus on French Launches

Mascaras with improbable colours

© L'Observatoire des Cosmétiques

Duck blue, bright pink, jade green… not to mention the lamé effects in the middle of spring (usually reserved for the holiday season!)… here is the mascara dressed up for the sunny days! And we'll finally be able to have fun with this must-have that brands always hesitate to desecrate..;

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There had already been a pink mascara at Dior, a lemon yellow at Yves Rocher and an orange at Chanel in one shot on summer (mascara flashy is highly seasonal). Then, as is often the case, Chanel gave the A of the trend this winter by proposing, in its Christmas collection, a Red Black mascara (Inimitable Intense Mascara 40 Red Black, 32 €), still in the spring 2016 catalogue. You have to admit that it is very portable (hardly a red reflection, rather a dark burgundy that gives depth to the look). But, this spring, the phenomenon becomes widespread and the mascara sees all the colors of it! It is true that we can afford more fantasy as soon as the sun comes up… The most daring will use it in color flash to create surprise on a complexion nude imperatively neat. Or even apply one shade on the upper lashes and another on the lower lashes, for real"Stabilo®" lashes! The most reticent will place it at the tip of their lashes on a black mascara, top coat style.

Bird of paradise" eyelashes

The most extravagant colours can be found in Yves Saint Laurent's Boho Stones Spring 2016 Make-up Collection. Its cultissime Mascara Volume Effet Faux Cils is now available, after last year's Burgundy (burgundy), in two new shades : Bohemian Pink, a pink as flamboyant as the feathers of an exotic bird, and Hippie Green, a jade green, chic and bohemian (33 €, from February 1st). At the same time, Clinique releases its new thickening mascara Chubby Lash Mascara (20 €) in five colours apart from the traditional black, a duck blue, a night blue, a plum and a coppery, superb on green eyes (06 Black Honey). Volume XL, brush XL and price XS ! We can also mention Kiko Milano's spring green (Super Colour Mascara Mascara Coloré à Volume Modulable 06 Lawn Green, 5,90 €).

The ally of looks that have style

Wiser, but still more daring than black, Chanel's true violet (Le Volume de Chanel Mascara 100 Ardent Purple, Chanel Collection printemps 2016 L.A. Sunrise, 32 €), the deep grey of Givenchy (Phenomen'Eyes Limited Edition N°3 Deep Grey, Spring-Summer 2016 Collection, La Révélation Originelle, 31,50 €), or the bluish black of Innoxa (Mascara Stimul'Cils, 15 €).

Effect mascaras

Radiant to the tip of her eyelashes, this is what these two mascaras promise us: Dior Addict It-Lash 062 It-Platine (Spring 2016 Collection, Glowing Gardens by Dior, €33.50, limited edition) and Lamé Noir Mascara by Marc Jacobs (€25, at Sephora, starting February 15). Applied over mascara, this last creation acts as a fixative and delicately deposits a multitude of black and golden sequins for an intense light effect that adapts to all situations (during the day, in the evening and until the end of the night!). The metallic reflections had already been addressed by Chanel last autumn with her Shimmering Lashes Mascara Iridescent Gel Jazzy Blue (31,50 €), a platinum bronze mascara, to be applied as a final touch, on the end of the lashes already covered with black make-up, to catch the light. As we can see, even the safest values can become fun and creative…

Ariane Le Febvre

The Observatory of Cosmetics
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