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The 2025 edition of Paris Packaging Week!
Thursday, October 1, 2015Focus on French Launches

The renewal of the compact foundation

© L'Observatoire des Cosmétiques

No more masking and plating! Much more natural and protective, the new compact foundations become all-in-one and really save time. A single cosmetic product for a perfect complexion is enough to seriously compete with BB cream! With a more effective make-up result.

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Often woman varies… We start to get tired of the BB cream (moreover, no launch concerning it is announced in this back to school), but not of the time it saves! Life is much too short (or too full) to be able to take the time to multiply the applications of products on his face! This is why the labs have"worked" on the idea of a single product for the complexion, an"all-in-one complexion" formula. And have pulled out of their hats a new generation of compact, versatile foundations. More"care" and comfort, with light textures, they remain more covering than a BB cream, sublimate the natural by bringing light and especially do not plague any more ! Nomadic products par excellence, they have a higher SPF. After the formula cushion by Lancôme, a sponge cushion impregnated with fluid foundation in a compact (Miracle Cushion SPF 23, 45 €, refill: 35 €), and while waiting for Dior's, the compact foundation is definitely undergoing a complete transformation. October promises to be compact month!

The most versatile

These are 2-in-1 products that combine powder foundation and concealer (Beyond Perfecting Powder Foundation + Clinique 2-in-1 Corrector, compact with sponge, 38 €, six shades), or 4-in-1 products (base, foundation, concealer and powder), like the one from L'Oréal Paris (Accord Parfait Genius, compact with sponge, 19.90 €, six shades). With them, they no longer need concealer, they do everything well and fast! You don't get your fingers dirty anymore and the complexion is really impeccable in the blink of an eye. The brightest one is at Giorgio Armani (Compact Silky Bright Foundation, empty case: €18.54, refill: €38.16). Its texture enriched with silk fibre mimetic agents fuses with the epidermis, leaving a very soft and flattering finish for the complexion. Silicone microspheres and coated fillers give it an excellent hold. Thanks to a double-sided sponge-applicator, it offers customizable coverage (translucent powder finish or more coverage).

The"rejuvenators"

Until now, compact foundations were prohibited as soon as you turned 40, because they were too thick and marked wrinkles. That is no longer the case. Guerlain has just launched one, with a golden light with a rejuvenating effect (Teint Poudre Parure Gold IP 15 - PA++, eight shades, sliding powder with sponge, 77 €, refill: 54 €). Its bi-faceted pearlescent pigments diffract the light, creating a unique radiance (the bi-facets respond like a set of mirrors). Their unique architecture allows them to illuminate dark areas and reduce signs of fatigue and signs of time. Enriched with anti-aging active ingredients (hexapeptide, myrrh extract…), it also offers regenerating properties.

Adapted to skin type

La Roche-Posay offers two versions of compact foundations with 100% purified mineral pigments. The first is suitable for normal to combination skin (Toleriane Teint Mineral Correcteur de Teint Compact-Poudre SPF 25, 19 €, four shades), the second for dry skin (Toleriane Teint Mineral Correcteur de Teint Compact-Crème SPF 35, 19 €, four shades). The Compact-Powder unifies and mattifies the complexion for 12 hours, while allowing the skin to breathe and purifying (thanks to the presence of mattifying powder and Perlite, an active mineral of volcanic origin, five times more absorbent than talc). It not only masks skin defects, it also reduces imperfections (pimples, blackheads, redness, marks…). Compact-Cream is a smooth and melting cream that contains a soothing active ingredient (Neurosensin) and does not dry out the skin. With an ultra-flexible, anti-friction sponge that limits friction, which is always a bit irritating for sensitive skin. Nars compact foundations are also available in powder version with a super velvety finish (All Day Luminous Powder Foundation SPF 25/PA++, compact with sponge, 45 €, 15 shades), or cream (Radiant Cream Compact Foundation, compact empty with sponge: 8 €, refill: 38 €). They can be applied with a dry or wet sponge (maximum coverage), or with a kabuki brush (transparent coverage).

Certified organic formulas

Today, it is difficult to find a foundation without synthetic sun filters. And yet, many women can't stand the idea of using chemical filters on a daily basis! This is why certified organic formulas, with their natural mineral filters, seem promised to a bright future. There are few so far. After ONE (Intuitive Touch Foundation BB-Cream Compact, 24.90 €, seven shades), here is the Bio-Beauté by Nuxe compact: BB Compact Perfecting Cream SPF 20 (compact with sponge, 16.50 €, two shades). Very"care" (organic mango extract moisturizing, organic castor oil…), it camouflages imperfections with naturalness, while providing good comfort. Its mineral pigments coated with vegetable phospholipids are distributed perfectly, without amalgamating or bundling, while playing a photoprotective role.

Ariane Le Febvre

The Observatory of Cosmetics
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