Tuesday, September 7, 2021Focus on French Launches

Three intensities of mint for the same toothpaste

Trois intensités de menthe pour un même dentifrice

Soft mint, strong mint, classic mint. Like chewing gum, it’s the right idea to renew toothpaste (without using improbable flavors that don’t appeal to the French)! And packaged in a nice aluminum tube, without a case.

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Very creative, Lebon toothpastes (the company is established in Belgium but manufacturing is 100% French), after offering luxurious toothpastes with original flavors such as orange blossom, rose or pineapple (Flavorcare Collection), return to the essentials with their new Essentials range certified organic whose originality is to be declined in three intensities of mint: sweet mint or spearmint (Mentha Viridis), close to Moroccan mint tea, strong mint (Mentha Arvensis or field mint) with an intense minty freshness, or classic mint (Mentha Piperata or peppermint). A whiteness version combining natural charcoal and classic mint is also available.

This second collection is present this time exclusively in pharmacies and organic stores at affordable prices (80 ml, €6.90).
The composition, which exceeds 99% of natural ingredients, is based on Aloe Vera (for its healing role on the tissues of the oral mucosa), green tea (which helps neutralize the bacteria responsible for tooth decay), a natural mineral (Hydroxyapatite, which participates in the restoration and whitening of enamel) and natural extracts of papaya with a whitening action.

The packaging is eco-designed: 100% recyclable aluminum tubes, no need for a case (no unnecessary packaging). Even the displays of the collection are made of wood from …

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