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Thursday, April 16, 2015Focus on French Launches

© L'Observatoire des Cosmétiques

Is it the arrival of spring? Want a big breath of fresh air? The pollution that's getting more and more attention? The aftermath of detox? In any case, oxygenating, anti-toxin and anti-pollution cosmetic treatments are the stars of the moment..;

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Pollution, tobacco, stress… Every day, the skin suffers numerous external aggressions that dehydrate it and asphyxiate its cells. The light goes out and the complexion blurs. Inspired by the aesthetic techniques of cellular oxygenation (such as Karin Herzog's) which consist in propelling oxygen into the heart of the cells to stimulate the production of water captors in all layers of the skin, cosmetic oxygenating treatments are above all moisturizing (they revive the hydration mechanisms). Active oxygen, a completely natural element, has a great affinity with hydrogen and allows water molecules to be created within the epidermis. This spring, oxygenation is in the spotlight and becomes the new added value of hydration. But she also surfs cheerfully on shine. The result is a fresh and radiant complexion because it is"oxygenated" and a top cellular metabolism. This was undoubtedly the benefit that had been lacking until now to this care not always well understood by women. Hearing about the harmful effects of pollution on their skin, it's probably also a good time to recruit them…

The new generation of hydration

Karin Herzog launches Oxygen Face Face Cream (50 ml, 53 €), a highly hydrating cream formulated with 2% active oxygen. According to …

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