Monday, March 10, 2014Market

Trends in America: an e-book by Euromonitor

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Identify key market trends in the beauty and personal care industry in 15 North and South American countries. This e-book outlines the five major trends in each country, pinpointing differences crucial to corporate development, marketing campaigns and product innovation.

Reading time
~ 2 minutes

Some Trends Highlighted in the E-Book Include:
• BB Creams have seen increased popularity in countries such as Brazil and Mexico as multifunctional face cream debuted in the market.
• Nail Products are still very popular in markets such as Argentina and the Dominican Republic.
• Skin Care in Chile is seeing new innovation through product development and technological advances.
• Direct Selling in Bolivia is relying on traditional advertising strategies such as TV commercials, print media and billboards to promote their products to consumers.

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