Whether you have three hairs on the rock or a head of hair like Princess Rapunzel, hair is of utmost importance. As a report from trend agency Mintel shows, Chinese consumers are increasingly caring for their hair. The direct result of this renewed interest is that the hair care market is more innovative than ever.
The hair cosmetics segment is not experiencing a crisis in China. And for good reason:
• 94% of Chinese believe that pampering their skin is as important as pampering their hair
• 64% of Chinese people say that nutrition is as important as washing itself.
“As a result, the hair care market is growing rapidly. It is expected to be worth nearly $60.5 billion by 2025,” comments Mintel.
Premium rituals
The hair segment has seen a turning point in 2020 in China. Chinese people have generally been buying a lot more products from this industry.
Women abandoned conditioners in favor of more expert care, such as oils or leave-in serums (42% in 2020 vs. 39% in 2019). 34% of Chinese women have also set their sights on masks, compared to 32% the previous year.
Men are not left out. Although their beauty routine is mainly guided by the principle of simplicity, they are showing a growing interest in their hair. 16% of them bought a conditioner in 2020 versus 11% in 2019.
But according to Mintel, it’s women who are driving this sector. “They are looking for new gestures, new concepts. Professionals have been challenged as to their ability to …
