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Summer 2022 special
Tuesday, June 14, 2022Market

Establishing a cosmetic brand in Egypt

Bien implanter sa marque cosmétique en Égypte

For all French cosmetic companies wishing to develop their activity in the Middle East, Egypt is a must. With its 101 million inhabitants, it is the most populous country in the area. And as each market has its own codes and specificities, Team France Export has compiled in a data sheet all the information you need to know before thinking about selling your products in Egypt.

Reading time
~ 2 minutes

The Egyptian cosmetics sector is divided into two segments: the mass-market (810 million euros) and the premium (70 million euros).
The sector has suffered from the health crisis. Egyptians have reviewed their priorities and have preferred to buy more hygiene products.

Egyptians are young. Those under 25 years old represent 24% of the population against 5.2% for those over 65 years old. They are more concerned about their appearance than their elders.

Market Characteristics
The market is divided between large international groups that produce locally and local brands. Nevertheless, the weight of the multinationals is more important.

Positioning of The French offer
Products from France have a good reputation among consumers.
France is the second largest exporter from Egypt.
The main French luxury brands distributed are Chanel, Dior, Guerlain, Yves Saint-Laurent, Clarins. There are also Bioderma, Nuxe, Uriage, Avène, L’Oréal, Clarins, Bourjois…

Opportunities
Several segments are buoyant in Egypt.

Natural cosmetics
Consumers, sensitive to the climate crisis, want more natural products to take care of themselves.

Premium ranges
“Local production responds to the mass market rather than the premium market,” explains Business France. “However, we are seeing a rise in the number of make-up artists who are looking for superior …

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