There are endless options when it comes to foundation creams, with a range in price points, coverage levels, and formulas. Like the mass beauty care market, the foundation cream market includes brands that cater to specific needs, such as skin tones, environmental concerns, and skin concerns like acne or rosacea. Foundations are now combining the power of makeup with skincare in order to fit the demands of today's busy lifestyle, providing both efficiency and effectiveness. Packaging is also an extremely important component of the market beyond just look and feel, as consumers want their foundation to be convenient, portable, and hygienic.

Key vendors in the global foundation cream market

Avon
Avon is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes colour cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin So Soft, Advance Techniques, and mark.

L'Oréal
L'Oréal S.A. is a French cosmetics company with a registered office in Paris. It is the world's largest cosmetics company, with products sold globally, and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care. The company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.

Estée Lauder
Founded in 1946, Estée Lauder Companies Inc. is an American manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products. The company owns a diverse portfolio of labels, distributed internationally in up-market department stores, and has its headquarters in Midtown Manhattan, New York City.

P&G
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States. Its products include cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line also included foods and beverages.

Other prominent vendors

Amore Pacific
Established in 1945, Amore Pacific Corp. is committed to becoming the 'Asian Beauty Creator' and has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products.

Chanel
Chanel S.A. is a French, privately held company and a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. The Chanel brand also includes a full beauty care line, ranging from makeup to very high end skincare and fragrance.

Kao
Founded in 1887, The Kao Group develops consumer product business that targets general consumers. Kao Group business segments that cater to the consumer include the Beauty Care Business, in which the company offers prestige cosmetics and premium skin care and hair care products.

Lotus Herbals
Lotus Herbals is India’s leading natural cosmetics company. Combining ancient wisdom from the Vedas with 21st century technology, the company offers a range of over 250 skin care, hair care, sun care and make-up products for the retail and professional markets. After many years of meticulous research, Lotus Herbals came up with scientifically developed products that generate the same powerful effect, in a shorter time and with a longer lasting effect.

Neutrogena
Neutrogena is a brand of the Johnson & Johnson Family of Consumer Companies. The #1 dermatologist-recommended skincare brand, Neutrogena offers some of the world’s most loved beauty and skincare lines, and manufactures and markets products in over 70 countries.

Oriflame
Oriflame is a leading beauty company selling direct. The company is present in more than 60 countries, of which it is the market leader in more than half. Oriflame has its origin in Sweden with corporate offices in Switzerland, offering a wide range of high-quality beauty products.

Revlon
Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company founded in 1932 and based in New York City. Revlon Inc. operates as one of the world's leading cosmetics companies and markets its products in over 100 countries under such familiar brands as Revlon, ColorStay, Age Defying, Almay, and Skinlights.

Shiseido
Shiseido Company, Limited is a Japanese multinational personal care company that is a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world and is the largest cosmetic firm in Japan and the fifth largest cosmetics company globally.

Sephora
Sephora is a French chain of cosmetics stores founded in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including makeup, skincare, body, fragrance, nail color, and haircare. Sephora is owned by luxury conglomerate LVMH as of 1997.

Source
• Top 13 Vendors in the Global Foundation Cream Market , New Research Areas, Technavio, June 22, 2016