Every year, market research firm Mintel unveils the current cosmetic trends at the Beyond Beauty show. At the 2015 edition, it banked on the ‘Experience is all’ trend, or how to (re)connect consumers and cosmetics with multi-sensoriality. On the menu: hybrid products, transforming textures, smart formulations, innovative packaging, and ‘wow’ effects.
CLEANSING OIL
Brand:
Sooryehan Jin
Country:
South Korea
Price:
€24.78 – 200 mL (4.2 US fl.oz.) Plastic bottle
Its trendy aspect:
a transforming texture.
It is a gel-type cleanser that is not runny and turns into an oil when massaged onto the face.
ULTIMATE WARMING CLEANSER
Brand:
Sephora
Country:
France
Price:
€9.95 – 125 mL (4.2 US fl.oz.) Plastic tube
Its trendy aspect:
a warming formulation.
Its honey-like texture is said to become warm upon contact with the skin, helping to open pores and ‘unglue’ impurities excess sebum and make up.
COLOR SMART CLEANSER & MASK
Brand:
Dr Dennis Gross
Country:
USA
Price:
€20.91 – 94 mL (3.2 US fl.oz.) Plastic tube
Its trendy aspect:
a colour-changing texture.
The formula features colour-changing ingredients that activate when oil and makeup have been thoroughly removed.
MOISTURE LOCK HAIR CONDITIONING COCKTAIL
Brand:
Shealicious
Country:
USA
Price:
€2.28 – 74 mL (2.5 US fl.oz.) Plastic jar
Its trendy aspect:
a DIY (Do It Yourself) product with packaging inspired from food industry.
This is an example of a beauty care brand taking packaging and textural inspiration from the food industry, with this hair cocktail which looks and peels like a yogurt.
HIDDEN FOUNDATION SPF30/PA++
Brand: …
