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Oh My Cream: a new kind of beauty

Oh My Cream : beauté d’un nouveau genre

Who hasn’t heard of Oh My Cream (OMC)? In the space of ten years, the concept store founded by Juliette Levy has carved out the lion’s share of the French cosmetics retail landscape. CosmeticOBS spoke to her to find out more about her recipe for success.

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Born into an entrepreneurial family where risk-taking is commonplace, Juliette Levy wasn’t afraid to take the plunge into the oh-so-saturated world of beauty. She quickly identified a need: to make clean, minimalist cosmetics more accessible.

She set up her own brand, banking on an omnichannel strategy. “Contrary to what people were saying at the time, I was convinced that physical distribution was not dead. From the outset, it was essential for me to have stores as well as an e-shop.”

In boutiques (and on the Internet), Oh My Cream unveils an exclusive and confidential selection, hard to find in the competition.

Another of the brand’s strong points? The quality of its advice. “At Oh My Cream, all our staff are trained to give customers the best possible advice. We don’t commission our teams on sales figures. The aim is to offer the best possible experience and respond efficiently to needs.”

In 2017, Oh My Cream launched its own brand. This step is a turning point in the company’s history. The products quickly became the brand’s number one sellers. “We developed a range that resembles our original DNA: simple, transparent and caring. As a result, our customers are very happy with …

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