The boundaries between make-up and skincare are blurring and as oil texture is increasingly popular in facial skincare, it is now expanding to color cosmetics. An analysis by Diane Park (Mintel) for CosmeticOBS-L'Observatoire des Cosmétiques.
Bullet points
1. Oil texture is a rising trend across all beauty categories in Asia
2. In color cosmetics, oil textures deliver a natural sheer make-up effect with enhanced moisturising skincare claims and a glow finish
3. The “bare skin” trend in skincare and color make-up is fueling the arrival of hybrid textures such as oils and balms that add skincare benefits into color make-up
Craze for oil texture across beauty categories
Color cosmetics and skincare are two categories that are getting closer in terms of innovation and as oils are increasingly popular in skincare because of their moisturising and hydrating benefits, oils are now emerging in color cosmetics.
The additional benefits of oils are that they are easily absorbed without leaving a greasy or sticky feeling and most of them are botanical so they go hand in hand with consumer demand for more natural products.
Oil texture moves to color cosmetics
Color cosmetics have been introduced with an oil texture and this is extremely relevant in face base make-up, mainly BB/CC creams, foundations and cushion compacts. These products often communicate about their strong skincare benefits in the same way as facial skincare oils.
The oil in these products forms …
