According to The NPD Group, sales of moisturizing facial creams and serums in the selective circuit increased by 7% in value in France between January and the end of November 2019. With an important place in the prestige beauty market, moisturizers recorded an estimated turnover of 70 million euros for this eleven-month period in 2019. This growth is part of a broader consumer trend to return to basics when choosing facial care products.
Moisturizers, exfoliants, purifying tonic/cleansers and make-up removers…: all of these product categories are experiencing welcome growth and are boosting the high-end women’s skincare market. In the first eleven months of the year, sales of face care products reached 404 million euros in the selective channel, a level equivalent to the same period in 2018.
Spotlight on the face
In the moisturizing care category, growth was driven by the launch of new products (+16%), but also by the performance of existing lines (+6%). The NPD Group identified 147 product launches between January 2019 and the end of November 2019, a significant increase compared to the same period in 2018 (94). Mathilde Lion, European Beauty Expert at The NPD Group comments : “Many launches always demonstrate the excellent health of a category. Brands are refocusing strongly on moisturising care with a 1.5-fold increase in launches compared to last year, without any negative impact on existing ranges, which are also showing an upturn. 2019 has seen an 8% increase in sales of moisturising care units, a sustainable growth therefore, as it is based on stronger consumer demand.”
Moisturizers account for 17% of the total market value of women’s facial care products and generated …
