For Euromonitor, a forecasting firm, it’s the same ritual every year. During the month of January, the agency unveils the trends it believes will emerge. And it is against the backdrop of the health crisis that the new consumer behaviors are taking shape.
Euromonitor has identified several trends that concern (in some way) the beauty industry players.
Climate Changers
Today, 67% of consumers (globally) are trying to have a positive impact on the planet. As a result, they are vigilant about the least of their actions.
“To convince these people, brands should label their products’ carbon impact on the packaging,” advises Euromonitor. “Transparent labeling can only increase public confidence. Digital innovation is redefining how retailers, manufacturers and consumers move into a new era of environmental transparency. Technology tools such as digital product labeling and mobile tracking apps, are helping consumers track ethical claims, their carbon footprint and recycling habits on their phones.”
Digital seniors
The pandemic has forced some people, including seniors, to convert to online shopping. Once the apprehension has passed, this audience is increasingly comfortable with new technologies. More than 82% of people over 60 own a smartphone.
According to Euromonitor, there is a real opportunity for brands to create online experiences for this audience with high purchasing power.
The Great Life Refresh
The health crisis has redefined the priorities of the world’s citizens. Some people have initiated radical changes in their lives and are looking to manufacturers to support them …
