The cosmetics industry is a major exporter. For many brands, selling abroad is the only way to ensure a company's turnover and sustainability. But exporting is sometimes a random process: while there have been resounding successes, there have also been some bitter failures. What if the secret was intercultural? It was the theme of the C.O.M evening organized by the Parisian antenna of Cosmed on October 15.
"How to better understand the codes and behaviours of our foreign interlocutors in order to increase tenfold the success of our international operations"… From the outset, the presentation of this C.O.M. evening, for Cosmed Open Mind, set the scene. These evenings are organised to offer sources of reflection on the economic, environmental, societal, etc. issues facing SMEs in their daily lives. It took place in a setting conducive to open-mindedness and intercultural exchanges: the Cité Universitaire Internationale de Paris, where some forty houses inhabited by students of different nationalities are grouped together.
And to open minds, it's society (i)² = Intercultural Routes an intercultural training, consulting and management company, which had been invited to host the evening.
The intercultural cosmetic: Mr Jourdain's prose
Itinéraires Interculturels was founded in 1997 by Nathalie Lorrain. On her business card: a training course in demography and business economics, an expatriation course that took her from the Netherlands to Poland via Russia, the presidency of the Association of the Presidential Programme France-Russia, the general secretariat of the Kondratieff Circle (Think Tank on Russia).
She was accompanied for this evening by her collaborator at (i)², Michel Dalonneau. Referenced consultant, graduate of ESC Paris, he studied in …
