Perfume of an era

Mini volume, maxi effect: the small perfume bottle has the wind in its sails! The great classics and the novelties succumb in turn to the call of the small format. The result: women's fragrances in 21-30 ml bottles increased by 1% in units, while other formats were down by 2% in 2014. The same is true for men, where the small format is gaining 2% of sales. The convergence of three attractive factors from the consumer's point of view explains this success: - The argument of the price . - A format nomad par excellence. The portability of the small size sticks to the mobility needs of today's women: small sizes often find their place in handbags as well as in carry-on luggage. - The appearance breakthrough . The small format makes it possible to meet the desire to test a product without getting as involved as with a large format.

" Small formats represent an interesting concept for the prestige beauty sector" says Mathilde Lion, Beauty Expert Europe at The NPD Group , " they make it possible to target a different clientele, more volatile and on the lookout for new products. This is a …