Drawing on its freshly published Professional Skin Care: U.S. and Europe reports, Kline’s professional beauty and personal care experts answer five essential questions regarding the current state of this market.
1. What were the most important changes in the professional skin care market in 2015?
The professional skin care market in the United States continues to consolidate with Unilever acquiring Dermalogica and Murad, two leading brands in the spas and salons channel. A new online platform called RegimenMD is launched, helping plastic surgeons and dermatologists legitimately sell their products online and simultaneously eliminate online diversion.
In Europe, marketers further develop their advertising and marketing activities by implementing new strategies to boost brand visibility. Professional skin care brands like Murad, Elemis, and Dermalogica are beginning to offer their products through monthly subscription-based services, such as Glossy Box or Birchbox. In 2015, we also see a greater number of marketers interested in establishing franchised models of beauty institutes and spas, with some examples including Comfort Zone, Babor, Clarins, and Dr Irena Eris.
2. Does one channel of distribution gain ground at the expense of others?
Yes! For the first time in the last eight years, the medical care providers channel overtakes spas and salons to become the largest channel in the United States. This change is mainly due to the U.S. financial downturn and recession in 2008 when the spas and salons …
