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The 2025 edition of Paris Packaging Week!
Tuesday, January 3, 2023Products news

Maison Hädden launches a new non-disappointing powder shampoo!

Maison Hädden lance un nouveau shampoing poudre à diluer non déceptif !

Breiz Power ! Imagined and conceived in Brittany, based on Breton organic ingredients, this universal shampoo certified organic (COSMOS Organic) is very simply made with a bag of powder and hot tap water. Super ecological, its texture (for once not too liquid) is very successful. Its composition is top and the result on the hair too!

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Hädden means seed in Breton and this is really the goal of this new brand: to succeed in planting a seed in every bathroom with natural formulas that have the least possible impact on the planet, but offer an untouched pleasure of use (creamy lather, not too liquid texture, natural frangipani fragrance).

This powder shampoo to be diluted is composed of organic and Breton ingredients, 95.8% natural, such as protective and nourishing hemp oil, moisturizing sarrazin seeds (natural source of phyto-keratin), red algae that strengthen the hair, bring shine and radiance, inulin and acacia gum (two prebiotics that help balance the specific microbiome of the scalp)…

It still took two years of R&D to ensure immediate dilution of the powder and a homogeneous texture.
The formula is certified organic, vegan and cruelty free, suitable for all hair types (straight, wavy, curly, textured). Without essential oil, it is suitable for pregnant women and respects sensitive scalps (HRIPT test). Here, no unrealistic promises, the result is immediately visible on the hair, it is clean and healthy, soft, shiny, light and especially not tangled (often the case with other shampoos of this type).

Julia du Sartel, the founder who lives …

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