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Friday, December 3, 2010The language of labels

A QR Code on a cosmetic: what for?

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The QR code (Flash Code in France), also known under the Data Matrix name (in the USA, for instance, in aerospace industry worldwide) is a development of the well-known bar code, in two dimensions. It is sometimes referred to as an "intelligent bar code". Newspapers, film posters, flyers, bus timetables were among the first users … our cosmetics follow the trend. Well, what is its purpose?

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